GreenToGo – FREEE Recycle Holding Limited

we are #GreenToGo

“Unlocking Africa's Circular Economy through Sustainable Innovation”

Main event and Exhibition: 22nd May 2024, UK House Of Parliament

FREEE RECYCLE HOLDING LIMITED (UK) is holding a GreenToGo campaign to celebrate the successful implementation of its Pilot operation in Nigeria demonstrated by the rollout of its eco-friendly footwear & other products in UK and the commencement of its African Roll Out Plan

#GreenToGo is a campaign to celebrate the successful implementation of Freee Recycle Holding Limited’s pilot operation in Nigeria demonstrated by the rollout of its eco-friendly footwear & other products in UK and the commencement of its African Roll Out Plan. The campaign will include several events in Nigeria and UK with the main event being a presentation at the UK House Of Parliament on 22nd May 2024.

FREEE Recycle Holding is UK Based Holding Company focused on developing, operating and investing in Integrated Recycling and Manufacturing (IRMs) Companies in Africa. In 2020, we commenced the operations of the first facility in Nigeria as a pilot location.

Over the last four years we have created a viable and sustainable business model which addresses the waste management issues in Nigeria, while achieving commercial viability. We are proud to launch our brand, alongside our products from recycled Tyres in the UK to demonstrate the success of our pilot location and to commence our full African roll-out plan.

PROBLEM STATEMENT

Waste management problem in Africa stemming from a combination of rapid urbanization, inadequate waste management infrastructure, limited recycling initiatives, regulatory gaps, economic constraints, and lack of public awareness.

Africa has economic issues such as unemployment and limited access to capital

WHY NIGERIA?

Nigeria has a large population and rapidly growing automotive industry with the total Nigerian tyre market size estimated to be 5.7 million units (car, van & light truck – 3.9m and truck – 1.8m) with a projected growth rate of 3-5% annually.

Nigeria faces the challenge of disposing of over 11 million waste tyres annually, with inadequate waste management infrastructure and recycling facilities to handle such a large volume. Our company recognized this pressing need for effective waste tyre disposal, and in a bid to address these issues we developed an effective framework to curb this challenge.
Tyres have a long lifespan but eventually become waste products and as such there exists a growing concern for Improper disposal methods of waste tyres that results in environmental challenges.
Based on this the Company saw an opportunity to create environmental and social impact by addressing the waste tyre problem in Africa, starting with Nigeria.
These waste tyres eventually lead to the emission of toxic chemicals, provide breeding grounds for pests, and contributing to air pollution when burned.
Some of the problems also include; high unemployment rates (especially among women and youth), high mortality rates from malaria infection, impoverished communities and environmental pollutions, among major health concerns.
Based on this the Company saw an opportunity to create environmental and social impact by addressing the waste tyre problem in Africa, starting with Nigeria.

SOLUTIONS DEPLOYED

OUR SUCCESS STORY

Business Success

Currently supporting over 100 businesses in Nigeria
Set up a 2.5-hectare facility with 9 operating lines
Over 250,000 tyres recycled into 144,000 square meters of rubber products
Prevented 8,100 metric tons of carbon emissions and 2,250 potential malaria mortalities
Our operations are aligned with 12 of the 17 UN SDGs.

Created employment opportunities, especially for women and youth
Clearly the leading integrated recycling and manufacturing Company in Nigeria
Maintained and paid over 400 staff on a monthly basis
Demonstrated the viability of a circular economy model for waste tire management
Received recognition from various parties such as BBC, Business Insider, Melinda and Bill Gate Foundations, African News, Reuters, Associated Press etc.
Increased our brand visibility locally and internationally
Through our years of research and development, the Company was able to invent new product lines.
Registered our Intellectual property on operations processes in the UK and Nigeria
Gained Strategic Partnerships with Companies and Associations with African Footprint such as International Red Cross, MAERSK, BASF, Save the Children, Access Bank.
Built local expertise on operations
CSR Partnerships with MAERSK, International Red Cross, Access Bank to promote sustainability and environmental impact.
Established principled corporate governance practices for the Nigerian subsidiary.

Personal Success

Leading the industry by building a woman-led and female owned company
Recognized by waste management companies and associations both locally and internationally including World Economic Forum and Reuters.

OUR PRODUCTS

As part of our success story, Over the last 4 years we have been able to create a wide range of rubber products made from recycled rubber. This products are slip resistant, durable, water resistant, and easy to install, coming in various colors and sizes.

The United Kingdom is a leader in sustainable development and circular economy initiatives
To list on the London Stock Exchange based on its strong governance and regulatory practices
The United Kingdom has credible policies that can be replicated
The United Kingdom has good trade relations with several African countries
Opportunity to showcase the success story and inspire similar initiatives
Excellent location to launch into other African countries
Access to appropriate capital and partnerships to enable the African roll-out plan

CALL TO ACTION/NEXT STEPS

The FREEE Recycle IRM Model has demonstrated to be a success in the last four (4) years and as such FREEE UK is looking to further expand operations;

Establish other recycling plants within Nigeria and commence recycling of additional products such as PET recycling.
Commence operations in the UK as a Holding Company to handle governance, investment, procurement, and trading.
Partner with UK-based organizations, investors, and recycling facilities.
Establish more tyre recycling and manufacturing facilities in several locations in Nigeria and Africa by replicating the IRM Model.

SCHEDULE OF KEY ACTIVITIES

Date	Event	Details
11th May 2024	First Webinar Session	Topic: "Introducing FREEE Recycle: A Sustainable Solution for Waste Tyres Management"
15th May 2024	FREEE Donation Programme	Donation of recycled products and educational materials to selected schools in Nigeria
22nd May 2024	FREEE Recycle UK Launch	The official launch of FREEE Recycle's brand at the House of Parliament, United Kingdom Exhibition of FREEE Recycle Products at the House of Parliament, United Kingdom Breakfast at the House of Parliament, United Kingdom Debate Session at the House of Parliament, United Kingdom
27th May 2024	Second Webinar Session	Topic: "The Journey Ahead: FREEE Recycle's Expansion and Future Plans"
27th May 2024	Second FREEE Donation Programme	Donation of recycled products and educational materials to selected schools in Nigeria

Note: In addition to the events listed above, other activities related to the FREEE Recycle UK Launch and Campaign took place in UK and Nigeria from 1st May 2024 to 31st May 2024.