Our Business Strategy

FREEE Recycle Holding Limited is pioneering an innovative integrated recycling and manufacturing model to drive sustainability, job creation and community empowerment across Africa. Our successful pilot facility in Nigeria demonstrates the immense potential of this approach to create triple bottom line impacts through the circular economy principles of recycling waste into new products. By establishing a network of localized integrated recycling facilities (IRFs) that recycle waste tyres into raw material inputs for manufacturing operations within the same plant, we unlock a profitable closed-loop solution with environmental and socio-economic benefits. With a proven blueprint for impact, we are primed to rapidly scale this transformative model across high-potential African markets marked by waste crises, lack of recycling infrastructure and need for sustainable economic development. Traditional recycling approaches are plagued by inefficiencies, leakage, and limited end-product offtake. FREEE Recycle’s vertically-integrated model avoids these pitfalls by achieving full circularity within self-contained IRFs:

• Recycling: Collection and processing of waste tyres into crumb rubber
• Manufacturing: Utilizing the recycled rubber as 100% of raw input materials to produce quality products on-site
• Sales: Diverse product portfolio for consumer/B2B markets, enabled by localized manufacturing

This integrated approach eliminates transportation inefficiencies and supply chain leaks between separate recycling/production centres. It also reduces reliance on external raw material suppliers by utilizing recycled tyre rubber. Our IRFs manufacture innovative product lines utilizing the crumb rubber obtained from the recycled waste tyres, including:

• Rubber Floor Mats
• Rubber Floor Tiles
• Eco Flipflops
• Marine Fenders
• Other rubber accessories

This versatile and expanding portfolio generates sales from three core revenue streams:

• Retail: Direct-to-consumer and third-party retail channels for sustainable home/lifestyle products
• Corporate Sales: B2B sales of products like mats/tiles to enterprises through innovative leasing models
• Export: Export of finished goods to global markets

Our Nigerian IRF showcases the transformational potential of this integrated approach:

• Environmental: Recycled 250,000+ waste tyres into 144,000 square meters of products annually, preventing 8,100 metric tons of emissions and eliminating mosquito breeding grounds for potential 2,250 malaria cases.
• Economic: Over 400 jobs created with meaningful skills development pathways. Uplifted local SMEs as suppliers/distributors.
• Social: Vocational training for women/youth. Improved health outcomes. Sustainable economic empowerment.

This holistic model generates value for shareholders through profitable recycling operations, product sales, and demonstrated commitment to ethical, impactful ESG practices. With our Nigerian proof of concept validating this integrated model, FREEE Recycle is primed for rapid expansion. We are deploying capital to establish additional IRFs across Africa’s most underserved regions facing urgent waste and economic development challenges.

Target Markets: Nigeria, Kenya, Ghana, Cote D’Ivoire, South Africa and more

Each new IRF catalyzes sustainable closed-loop economies – diverting waste from polluting dumpsites, creating quality recycling/manufacturing jobs, fostering vocational training, and driving adoption of innovative recycled products by consumers and industry. With a growing network of IRF-powered micro-economies, FREEE Recycle gains operating efficiencies and market penetration to become the definitive integrated recycling brand serving rapidly urbanizing African populations. Investors have a groundbreaking opportunity to capitalize on FREEE Recycle’s proven circular economy solution producing environmental protection, skills development, job creation, and profitable product streams. This disruptive model is poised to rapidly scale sustainable recycling infrastructure and conscious consumption across Africa, positioning FREEE Recycle as the pioneering environmental and ethical brand shaping the continent’s green future. We welcome forward-thinking investors, corporate partners, and strategic stakeholders to join our mission pioneering sustainability through closed-loop recycling and localized manufacturing for a prosperous, waste-free Africa.